AMERICA'S FIRST 100% VEGAN HANDBAG BRAND. EST. 2009

Our Story

OUR STORY

HIGH FASHION . ZERO CRUELTY

GUNAS is an independent high fashion label with a cause! Started in 2009 by designer and animal lover, Sugandh G. Agrawal, GUNAS's heart and soul screams to be the voice of animals. With an award winning design and business background, Sugandh quit her 7-year corporate career as an Industrial designer at KitchenAid to start her own brand of cruelty-free fashion in New York. Her mission is strong and clear. Animals are NOT meant to be a part of fashion. We can look and feel good without harming other living beings. We need to connect our selves with what goes on behind the scenes and question our actions and their impacts.

What initially began as an all MADE IN NYC label, has now gone global to source and manufacture bags and shoes using artisan and small-scale ethical manufacturers from countries such as India, South Korea, Mexico, Brazil and Hong Kong. With styles ranging from totes, satchels, cross-body bags, wallets and backpacks GUNAS has a bag to suit your every mood and lifestyle need.

Our Story  

THE BRAND MANIFESTO

We are committed to being a 100% vegan brand. We believe that animals are not a “property” of humans. We are against the human nature of bullying and the desire to dominate all other species.

We stand up to the culture of violence and suffering that we inherited against our will. Justice, empathy and compassion are our core values. We envision a world of peace, love and kindness that starts with each one of us.

We advocate conscious consumerism over fast fashion. We make “victim-free” fashion full of love for all. We will not participate in any kind of exploitation, be it towards our planet, people or animals.

WHY VEGAN

Veganism is a lifestyle choice that’s all about protecting animals by avoiding the use of objects made from animals, animal by-products or using animal testing.

Let’s just understand that Leather is “not”a by-product of the meat industry. Raising animals for food and leather requires huge amounts of feed, pasture land, water, and fossil fuels. Turning skin into leather requires massive amounts of energy and dangerous chemicals, including mineral salts, formaldehyde, coal-tar derivatives, and various oils, dyes, and finishes, many of them cyanide-based. Most leathers are chrome-tanned, a lot of which gets washed away into our fresh water supplies during the process of making leather. People who work in tanneries or live close by often suffer from cancer, lung damage caused by exposure to toxic chemicals used to process and dye the leather. “Non-leather” alternatives account for only a fraction of petroleum used in contrast to leather.

Leather not only causes suffering for the animals but also causes harm to our environment, the people that produce it and also those who choose to wear it.

Our Story  
A PROGRESSIVE LIFESTYLE BRAND
Our Story
NO ANIMALS HARMED IN THE NAME OF FASHION

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★ Reviews

Let customers speak for us

739 reviews
84%
(620)
10%
(75)
4%
(30)
1%
(4)
1%
(10)
K
Hermit
K.T.
My new favorite bag

I purchased Hermit in yellow and it is absolutely beautiful! It got my attention immediately and is even more stunning in person.

p
Hermit
p.p.
Gunas handbag

I purchased Gunas handbag and love it so much!!! Excellent customer service!!

R
Ridley
R.L.
Classy

This is a great bag and holds more than i think it will. I love the off white color since it goes with anything. I really like the fact that it is named after an endangered turtle. I honestly had to look up more information about these turtles. I love the bow accent as well it just makes you feel more feminine no matter what you are wearing with this bag even if you are wearing sweats and are feeling a bit frumpy.

Purse

Super cute, matches my round vintage overnight case. A bit small for me for every day and having zippers on both sides not 100% sold but I love it just the same.

K
TWIGGY
K.T.
Love this purse

We love the beautiful design :)