AMERICA'S FIRST 100% VEGAN HANDBAG BRAND. EST. 2009

Our Story

OUR STORY

HIGH FASHION . ZERO CRUELTY

GUNAS is an independent high fashion label with a cause! Started in 2009 by designer and animal lover, Sugandh G. Agrawal, GUNAS's heart and soul screams to be the voice of animals. With an award winning design and business background, Sugandh quit her 7-year corporate career as an Industrial designer at KitchenAid to start her own brand of cruelty-free fashion in New York. Her mission is strong and clear. Animals are NOT meant to be a part of fashion. We can look and feel good without harming other living beings. We need to connect our selves with what goes on behind the scenes and question our actions and their impacts.

What initially began as an all MADE IN NYC label, has now gone global to source and manufacture bags and shoes using artisan and small-scale ethical manufacturers from countries such as India, South Korea, Mexico, Brazil and Hong Kong. With styles ranging from totes, satchels, cross-body bags, wallets and backpacks GUNAS has a bag to suit your every mood and lifestyle need.

Our Story  

THE BRAND MANIFESTO

We are committed to being a 100% vegan brand. We believe that animals are not a “property” of humans. We are against the human nature of bullying and the desire to dominate all other species.

We stand up to the culture of violence and suffering that we inherited against our will. Justice, empathy and compassion are our core values. We envision a world of peace, love and kindness that starts with each one of us.

We advocate conscious consumerism over fast fashion. We make “victim-free” fashion full of love for all. We will not participate in any kind of exploitation, be it towards our planet, people or animals.

WHY VEGAN

Veganism is a lifestyle choice that’s all about protecting animals by avoiding the use of objects made from animals, animal by-products or using animal testing.

Let’s just understand that Leather is “not”a by-product of the meat industry. Raising animals for food and leather requires huge amounts of feed, pasture land, water, and fossil fuels. Turning skin into leather requires massive amounts of energy and dangerous chemicals, including mineral salts, formaldehyde, coal-tar derivatives, and various oils, dyes, and finishes, many of them cyanide-based. Most leathers are chrome-tanned, a lot of which gets washed away into our fresh water supplies during the process of making leather. People who work in tanneries or live close by often suffer from cancer, lung damage caused by exposure to toxic chemicals used to process and dye the leather. “Non-leather” alternatives account for only a fraction of petroleum used in contrast to leather.

Leather not only causes suffering for the animals but also causes harm to our environment, the people that produce it and also those who choose to wear it.

Our Story  
A PROGRESSIVE LIFESTYLE BRAND
Our Story
NO ANIMALS HARMED IN THE NAME OF FASHION

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★ Reviews

Let customers speak for us

647 reviews
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The most adorable bag!

I wanted this bag forever and it is the cutest thing in the world. very high quality material, and the bow is perfection. The reason I'm not giving it five stars is because it's quite difficult to snap both front snaps at once, which is frustrating if you're in a hurry. Also the bag will not stand up straight, it mostly will lay on its side, so when I'm at the checkout I have the lay the entire purse down, taking up most of the counter, which is a pain.

Hi Kate, Thank you for your feedback. Did you purchase the classic version or the Premium version? The Premium is stiffer and snaps easily and can stand on its own. We are phasing out the classic version and have added these upgrades in the premium one.
My favourite bag

I absolutely love this bag (I have the blue one) and I use it everyday. Fantastic quality, heaps of pockets, love the charm on the front zip too. Love that Gunas are cruelty free and ship internationally.

So cute!

I really like this bag. My only complaint is that I wish it were bigger and had silver hardware instead of gold. But the bow is the mail reason I bought it.

Dear Marissa, Thank you for taking the time to give us your feedback. The size is listed on our site and the Cottontail is designed to be a spacious yet compact cross-body/Shoulder bag. Sorry you thought it was bigger. We'll consider making a bigger version in the future with silver hardware. Thank you
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ROTUNDA

Love the grey!

I have this bag in black, so already loved it -- well made and the perfect size for my everyday use. Have been wanting it in grey for a while and finally purchased it. The color was a little darker than what it looked like on my screen, and darker than my light grey Cher tote-- but, I just LOVE this color! It's a marvelous neutral color for all seasons. Love Gunas!