I'm a Fashion Rebel, Mom of two with Indian roots and American wings.

Welcome to GUNAS New York, America’s first 100% Luxury Vegan Handbag Brand! I'm Sugandh (Sue-gun-d), the Founder & Creative mind behind GUNAS. As an Industrial Designer, an activist and a fashion addict, I’m dedicated to utilizing my skills and business acumen for a cause very close to my heart. Being a life-long vegetarian and now vegan I found a deep disconnect between my eating and fashion choices. Having grown up in India, a country where cows are worshipped and ironically also slaughtered for their meat and skin, I knew in my heart that I had to do something about it. So on a cold wintery night in 2009, GUNAS was born in the warmth of my studio apartment in Manhattan.

With an intention to do everything “right” and making a product that was not only vegan but also ethically made in a sweatshop-free environment I began with a modest 8 piece collection made in NYC. Unable to maintain affordable prices, I pursued production in China. Uncomfortable with non-transparency and the working conditions in factories I set out to start my own studio in India where I trained artisans and worked closely with them to make the collections.

Finding my path to “doing things right” has not been easy. In an industry that is practically non-existent, no formulas to follow and being self-funded, I’ve had my challenges but my drive to continue doing what I have been has not dulled even for a moment. In 2014 the US Government handed me my permanent residency to the United States based on my work as a Fashion Activist. I could now continue developing the brand and striving to achieve my “American” dream. A dream where the world is full of kindness, everyone is free to live in harmony and our choices (whether food or fashion) don’t embody any form of cruelty towards people or animals.

From the heart of New York

Enjoy a glimpse of my journey in the world of Fashion. A decade of work squeezed into an action packed 2.5 minute video! This clip was screened at the 13th Independent HandbagAwards in New York City in 2018.


We are delighted and honored by the enormous recognition over the past decade from the industry. Besides being featured in top global mainstream media outlets, Fashion college textbooks, TV shows and podcasts, we've won several titles by some prestigious names in the fashion and activism world.


Best Ethical Fashion Accessories Brand

GUNAS named as the Best Ethical Fashion Accessories Brand by The Common Objective (Former Ethical Fashion Forum) London


Best Vegan Handbag for men

GUNAS wins the Best Vegan Handbag for men by PETA, USA.


Best Green Handbag Designer Award

GUNAS wins the Best Green Handbag Designer Award by sponsored by Instyle Magazine, hosted by The Independent Handbag Awards.


#1 Vegan Handbag Brand globally

HuffPost lists GUNAS as the #1 Vegan Handbag Brand globally.


GUNAS wins MACY's Best Retail Handbag Award

GUNAS wins MACY's Best Retail Handbag Award by an Independent Designer, a global contest open to women of minority origin.


Creative Entrepreneur Award

Sugandh, Founder of GUNAS awarded the Creative Entrepreneur Award by her alma mater, Columbus College Of art & Design, Ohio USA.