Sustainability & Ethics
Our Core Values
Ethics and sustainability are the core founding principles of GUNAS. We believe that just being a vegan brand is not sufficient. We care about the planet as much as we care about people. It was important to know the individuals that made our product, to connect with the processes that go on behind the scenes. We started our production using small factories in the heart of Manhattan's Fashion district. Working closely with the people that actually made our product made the whole design process so satisfying. This effort then expanded to exploring and working with small home run workshops of manufacturers around the globe. We now source manufacturing from several different countries working with artisans from USA, India, South Korea, Portugal and Italy. We continue to seek new artisans that spark our creativity so we can bring you a diverse range of styles through our bags. GUNAS is a 100% sweatshop-free and animal-friendly brand.
GUNAS bags are 100% free of animal by-product. That means no silk, no fur, no wool and no leather! We use a variety of fabrics including coated Canvases, Nylons, Eco-Polyurethane, Ultra-leather, Ultra-suede, and recycled polyester for linings. We do not use any PVC. Whenever possible, we will also incorporate up-cycled upholstery fabrics and vintage materials into our collections. We are continuously trying to improve our material quality and experimenting by incorporating new materials such as cork and rubber into our designs. All of our hardware is lead and nickel free. The custom logo hardware is made using recycled metals and is 24 carat gold plated. The lining fabrics are made from up-cycled cotton canvas or recycled plastic bottles (essentially recycled Polyester) and we only use YKK zippers.
Awards & Acknowledgements
In 2012 GUNAS was awarded the Ethical Fashion Award by the Ethical Fashion Forum in London, UK. We are so humbled and honored by this recognition. PETA awarded GUNAS the best Handbag company award in 2014. In 2015 Sugandh was awarded the Best Green handbag Designer Award by The Independent Handbag designers HDB101 Association, sponsored by InStyle Magazine and was featured in their September Fashion issue.
Animals are at the heart and soul of GUNAS. This is where we were born; in the midst of the vegan and vegetarian community. Our roots will always remain here. To honor this, a percentage of our earnings go directly towards supporting charities that work closely with rescue efforts for animals. We donate our surplus inventory for fundraising and at charity events on a continuous basis. If you want to work with us please contact us with details about your charity, event and attendance. Animal and environmental charities are our top priority. If your charity falls in other categories please let us know. If we have availability we will try to our best to support your cause.